Hornets, Fanatics Extend E-Commerce Partnership
Digital Sports Platform Will Continue to Operate Online Hornets Fan Shop
October 11, 2022 – The Charlotte Hornets and Fanatics, a leading provider of licensed merchandise and global digital sports platform, today announced an extension of their partnership in which the company will remain the operator of the official online Hornets Fan Shop, found at HornetsFanShop.com.
“We are thrilled to extend our partnership with Fanatics to provide Hornets fans around the world greater access to a wide range of authentic merchandise,” said Hornets Sports & Entertainment Chief Marketing Officer Seth Bennett. “In each of the last two seasons, we have set franchise sales records for HornetsFanShop.com and across the global Fanatics network, and we know our fans are again excited and ready to purchase the latest gear as we head into the 2022-23 season.”
Sales of Hornets merchandise across the Fanatics network, including HornetsFanShop.com, increased more than 25% last year.
Fanatics – the official e-commerce provider of the NBA, among other major pro and college sports alliances – currently has 13 NBA franchise partners including the Hornets.